World of Beer
Drink it in.
Every tavern pours lagers and ales, World of Beer shares stories. We collaborated with the best craft brewers in the country, like Sam Calagione from Dogfish Head, to create one-of-a-kind reasons to make a trip to WOB. We called these WOB trips and used them to drive traffic (and social interactions) all summer long. To top it off, they designed a seasonal menu to make beer taste even better. All those behaviors helped our customers not just grab a drink, but Drink It In.
World of Beer collaborated with some of the best craft brewers in the country to give you a great reason to never go to any other bar.
We coined the term WOBtrip for any reason to make a trip to WOB. The one-of-a-kind beers and seasonal food menu came from the mothership, but we tasked store managers to create their own, locally-inspired WOBtrips.