Never stop starting.
Optima helped weekend warriors quit their day job. We turned drag racers, rock crawlers, anglers, and drifters into Optima Ambassadors. They helped us make great advertising, we helped them go pro. If that’s not good behavior, I don’t know what is.
Full disclosure: I concepted and sold these spots, but Tom Gorton held the wheel for production. In typical Tom fashion, he crushed it.