Leinenkugel’s

Leinenkugel’s Summer Shandy enjoyed a cult following in the Midwest, but we were tasked with inviting everyone in America to Join Us Out Here. Instead of just advertising at people, we helped them make the most out of summer and invited everyone to connect with the family behind the bottle at the Leinenkugel Family Road Trip. Along the way we turned Summer Shandy into America’s favorite seasonal craft beer.