Leinenkugel’s
Leinenkugel’s Summer Shandy enjoyed a cult following in the Midwest, but we were tasked with inviting everyone in America to Join Us Out Here. Instead of just advertising at people, we helped them make the most out of summer and invited everyone to connect with the family behind the bottle at the Leinenkugel Family Road Trip. Along the way we turned Summer Shandy into America’s favorite seasonal craft beer.
We refreshed all the retail tools and concentrated on rooftops and patios, so that when you were outside it felt like you were Out Here.
The brewery is still run by the 5th and 6th generation of Leinenkugels, so we invited America to our family road trip and made a commercial to put six generations of authenticity on display.