Northwell Health
Cohen Children's Medical Center
We’re certainly not the first hospital system to do a super-kids campaign, but I want to share one of the smallest pieces of this one because it highlights some good behavior on behalf of Northwell Health. Imagine for a minute you’re in the waiting room, scared out of your mind, wondering who all these specialists are and what the next step is for your child. We made this booklet to answer those questions. And the next step for most kids is always the same. Crayons.
When you’re facing a tough diagnosis, you want all the ologists on your side. We created this booklet to introduce Joseph and show concerned parents how we'll surround their little hero with lots of sidekicks too.
We continued the campaign with superhero shadows that gave kids an easy excuse to smile.
We featured other little heroes in the hospital, on our social networks and in traditional media.
We got a shout out from Bailey, one of the on-staff therapy dogs.