National Donor Day
Lots of people decline to be a donor with a smile. “I’m too old.” “I’m too out of shape.” “I drink every night, smoke like a chimney, and regularly don’t exercise.” We celebrated National Donor Day (February 14th) by sharing love letters to all the unregistered donors who think nobody could possibly want them.
Research and social listening helped us identify the top groups who thought they wouldn’t qualify to be an organ donor, like smokers or people in poor heart health.
This was served to people who think they are too old to donate organs.
This one was for party animals.