Pace – Rocking the Shoulder
I helped write a legit banger for a bus company. Instead of creating ads celebrating the 10th anniversary of the Pace Suburban Bus “Bus on Shoulder” program, we curated the perfect playlist for cruising past bumper-to-bumper traffic.
When traffic backs up, Pace buses soar past traffic on the shoulder. We created a playlist with one song for every minute that the average Chicagoan sits in traffic.
Instead of buying ad space in Spotify, we wrote a song. It hits on everything in our brief and (if I do say so myself) it's a legit banger. For a bus company.