George Killian’s
Irish Red Ruckus
We got our fair share of St. Patrick’s Day action, but the rest of the year was pretty forgettable. So we decided to blow the entire advertising budget on a concert featuring Dropkick Murphys. We sold a lot of beer and proved that “Friends First” wasn’t just lip service.
We rebranded Killian's to appear younger and less sleepy, but the Murphys really turned it up to eleven.
Credit: Chris Van Slyke
Instead of telling our friends how delicious the beer is, we gave them concert tickets. Now that's refreshing.
